Campbell River, Vancouver Island, British Columbia,
Latest Press Release from Wonders of The Wild
Wonders of the Wild
1452 Ironwood Mall,
Campbell River, B.C.
Ph: (250) 287-2374
Fx: (250) 287-2005
Wonders of the Wild wraps up another successful season!
The Wonders of the Wild has finished another fantastic year celebrating our vast wildlife and culture with residents and visitors alike. This year has brought many successes for Wonders of the Wild and Campbell River Tourism.
Highlights for the 2000 season include the famous Musgrave Tyee salmon replica that was unveiled at the Homecoming celebrations in August. It was this very fish that helped to establish Campbell Rivers international reputation as the Salmon Capital of the World. Visitors and guests from all over the world took turns getting their picture taken with the fish, which was also on display in various locations during the month of the salmon to help raise funds for salmon enhancement projects. The Musgrave
salmon will also have the opportunity to be featured as a main attraction at two shows in order to highlight the Campbell River area in The Fishing Outdoor Show, running from January 12th to the 14th, 2001 at the PNE in Vancouver, B.C., and the Boat & Sportsmens Show. running from March 2nd to the 4th, 2001 at the Tradex, Abbotsford, B.C.
With help from Tourism British Columbia, Campbell River was also able to host a number of media personnel that came in search of magnificent beauty, wildlife, and culture. Travel writers and photographers from all over the world have been exposed to the Greater Campbell River Region, and are helping to further promote the area as one of the top eco-tourism destinations in the world. The exposure within our region will travel around the world and in many different mediums, including radio, magazine articles, newspaper articles, and so on.
New posters, postcards, and an interactive CD ROM project nearing completion are just some of the new and innovative ideas that are helping to bring Wonders of the Wild to the forefront of the tourism industry. However, Integrating the community into the project has been the biggest contributing factor to promoting Campbell River as one of the best eco tourism destinations in the world, says Sean Junglas, Wonders of the Wild Coordinator.
The efforts of Wonders of the Wild have not gone unnoticed. At the end of the September, Wonders of the Wild was privileged to win the Best of show in Canada as well as first place in the special events category, under $250,000, in the 2000 Marketing Canada awards, from the Economic Development
Association of Canada. It was a great way to end the season and a well-deserved pat on the back for the Campbell River region.
For more information on the Wonders of the Wild, please contact us at
287-2374 or visit our website at www.wondersofthewild.com
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